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Step 2

Collective Personality

In this step, we deepen the understanding of culture and organizational focus, mapping aspects related to flexibility, freedom of action and stability and control.

Challenge
Strategic Planning
Personalidade Corporativa

Why should you care

Global organizations are reshaping themselves to operate in a volatile, uncertain, complex and ambiguous market, which requires transformation at an accelerated pace.

One of the ways to overcome the challenges of this new market is, also, to have an in-depth study of culture in the organizational environment, and how this culture transforms the value and use of information into competitive advantages.

Thus, understanding that every organization or group has a collective persona, a manifest spirit that is understandable from the outside allows us to anticipate the preferences, and therefore the strategic choices of the group.

40%

(%) of planning projects fail due to lack of integration between corporate strategic planning and personal strategic planning.

Personalidade Corporativa

Just as each of the human beings that make up an organization has a psyche, so does the organization that has a collective psyche or culture.

As with individuals, the psyche or organizational culture is a unique composition of psychic, conscious and unconscious energies and preferences.

Today, modernization, the globalization of the economy, technological and scientific advances and, especially, the new and varied forms of communication are demanding from companies a new posture and constant changes. And to change, it is necessary to first identify what your corporate culture is.

Culture represents the same thing for groups and organizations as character for individuals”. Edgar Schein.

How it works

This step in our process will prepare our client to explore the color composition (energies) of their leaders, understanding the culture based on their perceptions.

By applying an internationally recognized methodology, you will be able to see its underlying strengths and possible failures. Aware of these cultural traits, Senior Leadership will be able to see your organization in new ways.

The result (graphic report) of this stage allows to understand the client's organizational culture and the best strategies to conduct the transformation project.

Personalidade Corporativa

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