How to implement Customer Experience Management? In an increasingly competitive environment, companies need to know in depth what drives their consumers to provide them with positive experiences with their brands and products and generate loyalty.

In the last decades, competition has intensified in practically all sectors of the economy, leading to stagnation or the total disappearance of the market, brands and companies previously considered unshakable and icons in their segments, giving rise to new players that emerge with innovations better meet consumer expectations or create new paradigms, leading to obsolescence products and services previously consecrated.

Information flows more and more quickly and technology is available to everyone, and it becomes increasingly difficult to maintain customer loyalty through the offer of good products and services - attributes that are increasingly considered an obligation and no longer a factor of differentiation.